Filming Schedule

Date	Scene	Details	Location	Props/Actors
15/11/2014	Rose	A rose will be in the centre of the shot, the camera will zoom into it.	School hall with curtain background	Rose
15/11/2014	Teddy bear	A teddy bear will be in the centre of the shot, the camera will zoom into it.	School hall with curtain background	Teddy bear
15/11/2014	Love-heart pillow	A love-heart pillow will be in the centre of the shot, the camera will zoom into it.	School hall with curtain background	Love-heart pillow
15/11/2014	Red heart ornament	A red heart ornament will be in the centre of the shot, the camera will zoom into it.	School hall with curtain background	Red heart ornament
15/11/2014	White heart ornament	A white heart ornament will be in the centre of the shot, the camera will zoom into it.	School hall with curtain background	White heart ornament
15/11/2014	Heart balloon	A heart balloon will be in the centre of the shot, the camera will zoom into it.	School hall with curtain background	Heart balloon
15/11/2014	Eyes	A close-up shot of performer eyes, with paint dripping from it so she looks like is crying paint	School hall with curtain background	Female performer and paint
15/11/2014	Lips	The performers lips will be the centre of the shot, as she sings the whole song	School hall with curtain background	Female performer
15/11/2014	Cracking of the skin	Using stop motion, we shall draw cracks onto our performer arms. Starting with one black line, taking a photo and then adding to it until she is covered in cracks	School hall with curtain background	Eye-liner and female performer
15/11/2014	Lyrics on skin	We are going to draw lyrics of the song on our performers arm and she will move to reveal the different lyric	School hall with curtain background	Eye-liner and female performer
15/11/2014	Singing	A mid shot of the female performer singing the song	School hall with curtain background	Female performer
15/11/2014	Performer face paint	A close-up of the performers face singing the song. During this paint will slowly drip onto her face, until at the end of the song she is covered	School hall with curtain background	Female performer and paint
15/11/2014	Ripping of the dress	Using stop motion, we are going to rip the back of the dress of the performer, to reveal cracks going up her back	School hall with curtain background	Eye-liner and female performer
16/11/2014	Photos on fire	Different photos of the female performer with a male being shown and then setting them on fire.	Outside	Photos, matches and photographers background
16/11/2014	Performance	The female performer will sing her song with a guitar in a date-like setting	School hall with curtain background	Female performer, guitar, table, two chairs, candle, rose petals, wine glasses and bottle of wine
16/11/2014	Guitar	Close-up shots of the guitar being played	School hall with curtain background	Guitar and female performer
16/11/2014	Paint Throwing	Paint will be throw at the female performer while she ruins the date like setting	Garage with photographer white background	Female performer, guitar, table, two chairs, candle, rose petals, wine glasses, bottle of wine and paint
15/11/2014	Rose being cover in paint	A rose will slowly have paint dripping on it until it is covered completely in paint.	School hall with curtain background	Rose and paint
15/11/2014	Teddy bear being cover in paint	A teddy bear will slowly have paint dripping on it until it is covered completely in paint.	School hall with curtain background	Teddy bear  and paint
15/11/2014	Love-heart pillow being cover in paint	A love-heart pillow will slowly have paint dripping on it until it is covered completely in paint.	School hall with curtain background	Love-heart pillow and paint
15/11/2014	Red heart ornament being cover in paint	A red heart ornament will slowly have paint dripping on it until it is covered completely in paint.	School hall with curtain background	Red heart ornament and paint
15/11/2014	White heart ornament being cover in paint	A white heart ornament will slowly have paint dripping on it until it is covered completely in paint.	School hall with curtain background	White heart ornament and paint
15/11/2014	Heart balloon being cover in paint	A heart balloon will slowly have paint dripping on it until it is covered completely in paint.	School hall with curtain background	Heart balloon and paint

Test shot-cracking in skin

In our music promo we are going to film several shots cracks going up our actresses arm. We are doing by using stop motion, so we did a test version (as seen above) to see if it worked. The cracking in the skin did work really well and we learnt that its important that our actress stays in the same place every time a photo is taken. Also we felt that we could of made it last longer, so we won't draw as many cracks on in her arm and take even more photos.

Auditions

Courtney


Courtney studies Performing Arts at A Level so has good experience with acting. She studies Media at A Level also so she understands the whole production process. However, we chose not to use her for our video because she did not show enough anger in her audition. She is a talented performer but would be more suited to a laid back character, rather than this aggressive performer.





Emma


Emma also takes both Performing Arts and Media so has the necessary skills for performing well in a music video. She also has some knowledge of playing the guitar, so in the parts when we would have to film this it would look convincing. She also has experience in various drama groups so can perform sufficiently. However Emma did not portray the singer in the way we envisioned; she put a lot of meaning into the words she was miming, looking quite upset. We were looking for someone to look aggressive and out of control.



Beth


Beth was the chosen performer after this audition process. She is another drama and media studies student, and she is in our group so it is very convenient that she would understand the type of performance we are looking for. She also plays the guitar so these scenes would be convincing. In her audition, she showed quite a fresh and sassy attitude and was very confident in her performance. This is the type of acting we are looking for so she will be used for the role.





Mia

Mia also studies drama and media and is another member of the group. She has been in performances before and appeared in the thriller video we created last year. However she does not have the experience with guitar that Beth does. She also looks too young for the part which should be someone in the late teens/early twenties. We had to ensure that the look of the performer was correct.






Jess

Jess studies Performing Arts, Media and Music at A level so has good skills and knowledge for the role. She too is in our group so would know what we were looking for. However it took multiple takes to get a good one because she struggled with the miming. We need someone who we can be sure can achieve a good performance for all shots. 

Feedback from audition process

 

 

We showed a number of people the clips of our five auditionees to get some feedback from them. We made sure that the people knew the idea for our video and about what type of promo we were trying to achieve. This meant that they would know what person would suit the video. We conducted a ‘Poll Everywhere’ to get feedback from the people on who they thought should be in the video and why.

 

 

 

Most of the people who responded said that they thought Beth would be the most suitable. One of the reasons for why she was chosen was that ‘she gave a confident performance’. This is a response that came up a few times, so obviously many people felt she stood out as a confident performer. This is a very important quality that we wanted for the performer of our video, because they would not hold back or be afraid to put a lot of energy into their performance. It also means that we can be time efficient because we do not have to spend time telling the performer what we want or how they should be putting more into it.

 

Another thing pointed out was that Beth had a lot of attitude in her audition. We definitely wanted the singer to be portrayed as quite a feisty character, not a pushover. She is angered at her relationship and wants to show it through the song. Beth really captured this feeling and the feedback shows us that it was clear.

 

 

 

 

 

A couple of people said that she was very convincing at miming the lyrics. While some of the auditionees may have got slightly out of time or forgotten the words, Beth managed to keep it going and looked very natural doing it. It will be useful to have someone who can keep up with it- not just for production but for editing purposes as well. It also shows that Beth will be committed and work hard because she is enthusiastic to learn the words and do a good job.

 

The feedback also showed that people thought Beth gave quite an engaging performance. She showed quite a lot of facial expressions and had strong eye contact which would keep the viewers interested. If we had a performer that was not engaging and did not demand the audience’s attention then the video would become meaningless and unprofessional.  

Storyboard

 

Location Scouting

Pitch

Our Pitch

Below is the video of us doing our pitch for our music promo.

Presentation

Below is the presentation we prepared to use in our pitch.

Script

Below is the script we prepared to use in our presentation.

Introduction

Jess: I am Jessica and my main production roles are Editor, Casting Director and Photographer 

Elizabeth: I am Elizabeth and my main production roles are Mise-en-scene Director, Set Designer and Shot List Designer

Mia: I am Mia and my main production roles are Cinematographer, Lighting Director and Director. And together we are…

All: JEM PRODUCTIONS! 

Mia: Our aim is to create a memorable and original music video to brand a new artist: Andrea Storm Kaden. Her debut single is called ‘Ink Settles In’ and we will play the beginning of it for you now:

(Song plays)

Concept

Elizabeth: We think that the song is about a breakup and heartbreak, but we do not want to show this in a conventional way. Instead, using the lyrics ‘As the ink settles in’ we are going to create a video in the amplification category. 

We are going to show a number of montage shots that represent the lyrics, by using a lot of paint (which is similar to ink). We shall have love items (picture of love items) and slowly cover them in paint, like the ink is settling in. 

As for the performance we are going to have our actress mime the song in a date-like setting. Then as the song goes on she becomes more angry so we will have the actress begin to mess up the set and have paint thrown at her- the ink setting in!

Target Audience

Mia: The song is about the heartbreak of a young woman therefore we will ensure that it will be appealing to young women. People tend to relate to those who have things like gender and age in common with them. In addition, people can empathise with others that have experienced similar things. Therefore people who have felt angry from heartbreak could feel that this song speaks to them, so we have ensured that through our research we find out what conventions appeal to these people.

(Talks through a picture)

Image

Jess: The image we have decided we want the actress that will be in our music promo will have a look that would represent the genre of the song, and also the stereotypical theme we have. Beth has dressed up today on how the actress will look. Her hair is in a ‘messy bun’ this is what we thought is what a girl would do when she is upset and doesn’t want to make an effort in her appearance. The actress will also wear a white dress, this is to represent that she has a sense of purity about her; we also decided that we would choose white because anything that could go onto it or damage the colouring or the dress will show up easily. Like her emotions that are showing through the video. 

Digipak 

(Gives out sketch of digipak)

Mia: Here are a couple of sketches of digipaks we have come up with. We have looked at digipaks of the genre indie pop and used similar conventions, for example the layout of the track names on the back, the consistent style and a theme that links to one of the more well-known songs on the album.

Magazine advert

Jess:  For our magazine advert we have decided that we are going to use the splashes of colour because of the idea we have for our music video where we are going to have a lot of different coloured paint also. On the advert we are going to have snips of quotes and opinions of the album from different companies. We are also going to have a small list of featuring songs that they can find on the album and mainly the album title.

Plans for the future

Elizabeth: We really believe that our artist could go global. She is already poplar in Australia, as this is where she is from and we have no dough that she will be in the UK. We think that teenage girls all around the world will find Andrea relatable, as everyone does experience heartbreak at some point during their life.  Though social media she can build a good reputation for herself and build an even bigger audience. As there is always heartbreak, there will always being an audience for Andrea. Thank you very much for listing.