Question 2: How effective is the combination of your main product and ancillary texts?

Script for the presentation

The following is the script we used for our presentation;

For more information about anything that was discuss in our presentation, please read the following.

All three of our products would help to ensure the success of our artist and her brand. The music promo allows the audience to hear one of the tracks from the album in a visually pleasing way. It gives them a chance to see the artist, hear the track and understand what meaning of the song all for free. This is the most common way that an artist will build up a fan base and have a popular song, which helps ensure that a profit will be made. If the track is good and the music promo is entertaining to watch, then an audience is more likely to buy the digipak. The magazine advert gives the chance for even more people to see the artist and their brand. If done correctly, it will stand out and make people look at it. From this, as the advert cannot play any of the music, people are more likely watch the music promo or buy into the album.  Also it gives a chance to show the audience the reviews of the product, which again can really help to boost sell figures of an album.  The digipak shows the artist at their full, as this is where all the hard-work is shown in the songs. It is important that that the music promo and the magazine advert are done to a high standard, as if there not people won't be interested in buying a whole digipak. The digipak gives the allows to fully understand what the artist is going though at the time they made the album and relate to this (in our case a break up). This is not only personally important to the artist, as the whole point of creating an album is that people will enjoy it and relate to it, but also can help ensure that artist will gain fame and fortune- both of which are very desired in our modern world.

Together, all three of our promotional materials work well in representing our artist. We want to show that our artist music is indie-pop, so the music was the most important thing about her brand and not her image. We did this by having her wear simple clothing in the music promo and only showing her face in both the digipak and the magazine advert. In our music promo video there is not a narrative, as this allows the audience to focuses more on the meaning of the song. Then in our digipak we only had the track names on the back cover and on our music magazine advert we choose just to adverts the album, not a tour or one specific song. As all three of our products do represent our branding of the artist well, it does mean that the audience are far more likely to understand this and respect her for making music the most important part of her career. 

Our music promo video will be shown of YouTube and across popular music channels such

as MTV. These are the two most common ways for people to see music promo video, gain an interest in the artist/song and then buy into their brand.  YouTube is a great way for people to view the promo video anywhere and at anytime. Also a profit can be made with YouTube though advertisement. As the more hit of a video, the more money will be paid from advertisement companies will pay to have their products show before, during or around the music promo video. The problem with YouTube is that because is so accessible and free, it can result in less people buying the song/album, which could result in a lower profit being made.   A music channel like MTV can prevent this, as the video can only be shown on the TV once at a time. Therefore if the person saw the video and liked the song they would have to buy it or album to be able to listen to it more frequently.  However the problem with music channels is that they don't have as many viewers anymore as a result of online platforms and they show so many music videos that our promo wouldn't be shown sufficiently enough to get a lot of people interested in it. So, the best way to deal with both of the these problems is to show it on both so that people have choice in how they would like to view the promo video.

 

 

We think our artist appeals to large range of people so, it's important that we have the our magazine advert in different types of magazine. So, we have would have the advert in Q magazine, Heat magazine and Top of the Pops magazine. All three of these are very different to one another, but all play an important role ensure the success of our artist. Q magazine is a well respected music magazine and if we want our artist music to be take seriously (which we do, as this is a part of her brand)  the it important that we advertise her in a magazine like this. If her music is taken seriously it could help ensure good reviews and high sells figures.   The next magazine we would choose is Heat Magazine as it is one of the most poplar celebrities gossip based magazine.  By advertising in this magazine it could help ensure our artist fame and popularity- which would help to ensure high album sells. Also Heat magazine has a music channel and a radio station, so if it was poplar in  the magazine then it is more likely the promo will be shown on the channel and the song will be played of the radio station.  The other magazine we would place our advert in is Top of the Pops magazine as it is one of the biggest selling teen magazines. The teen and pre-teen are a big demographic in buying music, so it would seem stupid not to advertise in this magazine.  Teenagers, especially girls will find our artist music relatable as they are the age were they first experience break-ups and heart breaks. So by adverting in this magazine it help ensure higher album/song sells and could really help our artist have  large fan base.  The only problem is with adverting in three very different magazine is that some people may question our artist brand and the genre of the music, but we would be willing to take that risk.

The digipak would be available to buy both online though platforms such as iTunes and in shops like HMV.  It is important that we offer the product on both platform as this appeals to a larger audience by doing so, which would help to ensure a good profit being made.  Online distribution is the biggest way song/albums are bought today, so it make sense to place our digipak on there as well. The only problem with this is that they wouldn't actually be buying physical digipak, so they wouldn't not be able to see all the artwork and different panels we have created, which does represent our artist very well. So, buy having the digipak on offer at shops, like HMV, then the audience have a choices in how to buy it. By having digipak in a shop the audience will be fully be able to see the digipak in its fully, which is important when creating a strong brand image. The only problem with having it a shop is that it is not the most popular way of buying music, so it could potentially be a waste of money to put in shop. But as it’s a digipak and not just a CD, fans would want to the special addition of the music, so would be more likely to go out and buy it from a shop.