Question 3: What have you learned from your audience feedback?

 

Throughout the creation of our music promo, magazine advert and digipak we gathered lots of audience research in several different ways. It was vitally that we did this research as we able to find out what our audience like/disliked so we were able to create something that we knew our audience would enjoy and like- which would help to boost sell figures.    

The first piece of audience research we did was a Vox Pop in which we ask people question

relating to music promo video (for example 'What is your favourite music video and why?') . We did this audience research so we could find out what music promos appealed to our audience which we could be inspired/influenced by when creating our own promo.  From the research we found that our audience like symbolism, performance and something unique- all of which we then went on to do in our music promo. We also learnt that most of our audience watch music promos regularly though YouTube, which made us realise just how important putting a music promo online really is.  The only issue with our Vox Pop is that I felt we didn't ask enough people and some of the people we as gave us very short answers. This meant that we didn't uses the Vox Pop as much as we could of. But we still found out a lot of  information that was helpful when planning our music promo.

After picking our track and creating our initial idea for our music promo we set up a focus group of 9 people and asked them what they thought of our ideas.  In this audience

research we found out a lot of information that was very helpful in the planning and editing process of our music promo. They agreed that our song was indie pop and that song would appeal to teenager/ young adults- something we thought was true as well. We explained the concept  of the music promo which all of the focus group like it. When asked why they liked it the majority told us that they thought the music was original, unique and represent the meaning of the song well. They also agreed that the idea showed the clear message that the song was a about heartbreak and breaking up with someone.  All of this was very positive, however the only problem we had with our focus group was that when we asked them to suggest improvement t our concept all of them struggled to give us ideas and had to be prompted to give answers, this was slightly frustrating as we could of need the feedback and could of helped us to create an even stronger music promo.  

After auditioning five different girls to be the performer  in our music promo we created a

'Poll Everywhere’ to find out who our audience thought should be in the music promo and why Most of our audience said that Beth should be the performer in our video as they said that she was the most confident and gave the best audition. We thought that it was important that our audience decided who should be in the music promo as if they liked the performer, they were more likely to enjoy the video. The feedback we were given from this audience research was the best we received and from this it was very easy to pick who the performer should be in our music promo.  The only issue we had with using 'Poll Everywhere' was that in was anonymous way of texting in answers, which result in us receiving  a couple of inappropriate  answers which were no use to us.

After creating a storyboard for our music promo, we asked people of our target audience age and demographic what there thought and opinions were on it.   Our audience really did like our music promo idea, they thought that was a range of shot used, with a good balance of performance and other shots. They agreed that props we planned to used representing the meaning of the song well and that the usage of the paint would be very interesting and enjoyable to watch. They also liked our idea of using stop motion as they felt it would give a strong USP. All of this feedback was very reassuring to us and made us feel a lot more confident about filming the video. The only issue with the audience research is that once again we were not given many improvement for our storyboard which would have been helpful for us and help ensure that we creating a very high standard music video.

We designing our magazine advert, we created three ideas that at the time we felt would represent the artist and her brand very well. To help us decide which advert we should create we used 'Poll Everywhere' and asked our audience what they thought.  Eighteen people liked the design as pictured. The 'Poll Everywhere' version we used for this audience research did not allow the audience to say why they choose the design that they did, which would have been helpful for us to know. However, when we went on to create the advert we ended up creating something completely different than we originally planned. We did the purely because it suited the style and genre a lot better that the other designs. To ensure that we did the correct thing, we then went on to get audience feedback about this.

Once we had finished the music promo, magazine advert and the digipak we then held another focus group with the people we picked our original idea to.  We showed them the music promo and the response we gain from it was very positive. They like the connection between the paint and lyrics and the messages and meaning we protruded in the video. They agree that they thought the video was unique and original and even though we didn’t have a narrative, the video was still very interesting to watch.  This was great news for us to hear, as it proved that all the ideas and meaning we wanted to show in the video has worked and was obvious to our audience.

During the focus group we also asked them to take part in two ‘Poll Everywhere’ on asking their opinion on our digipak and the other asking for their opinion on our magazine advert.  Both of them were over all very positive.  In the magazine advert they said that it was interesting and that it would stand our as an advert in magazines. In the digipak they said that they liked the colour usage and that they could see the connection between the paint and the song in all three of our promotional materials. All this again showed used that our aims and ideas for both the digipak and magazine advert have worked well. Also they did suggest a couple of improvements such as for that some of the song titles were hard to see on the digipak- which are very vialed point and we would considered if we has the chance to create them again.