A music promo is a video released by an artist to promo a new album coming out. It is the best form of promoting a new album because
it allows the target audience to get an understanding of the type of music that
will be on the album and makes them interested and excited about the new release. If a music promo is successfully, I t can really help to boost sales of album
which generates more profit for the artist.
Music promos can be viewed
on many different platforms than ever before as a result of the world wide web
becoming bigger and more significant everyday. The following is a list of the main platforms used to view
music promos:
- YouTube
- Music Channels (for example; MTV)
- Websites of the artist
- Blogs
- Vimeo
Digital technology has had a
huge impact on the way in which people view music promos as people are now able
to watch videos online whenever they want. In previous years, music promos
where only available to watch on music channels (like MTV) meaning less people where
able to see it. However now we are able to watch things instantly from where
ever we want, thanks to popular sites like YouTube. This means that more people
see the video, creating more interested and makes people more likely to buy the
song/Album. 
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